3 killer deceptions the supplement industry doesn’t want you to know about!
Number one, labels can be misleading. Number two, manufacturers can be crooked and number 3, the retail stores selling profits over results! I know that sounds a little odd to say because those are 3 vital links in the chain that make up the entire supplement industry, but stay with me now because this is the most vital information you’ve never been told about as to what's really happening in the supplement industry that is preventing you from getting the results you buy the supplements fore in the first place.
Now for the millions upon millions of us who are health and fitness focused, we all know that having high quality protein in our diets is a must. We are all training or playing sport at either a recreational level, as part of the enthusiast gym rat culture, deadly serious elite athletes or simply just optimizing our aging or overweight bodies towards a better version of ourselves. Health, fitness and sports activities are endless, along with protein rich nutrition and supplements, whatever we do, we all have our beloved health and fitness lifestyle in common.
No matter your level of health and fitness we all need the one common denominator, that is to boost our daily protein intake to reap those benefits, that's right after our food we need the best protein powder, to simply do what protein powders promises to do, right? nourish muscle, speed recovery, improve overall physical and athletic performance and furthermore elevate strength, power and muscular endurance, add muscle size and tone whilst improving fat loss and leaner
body composition. The things we are all training hard for.
Now when you walk into a supplement store especially or go online to buy your protein powder, there are several large barriers that prevent you from buying or even getting close to buying the best protein powder that you as a consumer are simply unaware of. The deception is almost impossible to detect or get around, even if you're a high end athlete, coach or nutritional expert let alone just having basic knowledge about the product you want. The all powerful marketing
glitz, glamor, muscles, hype and unintended misguidance of store staff get you excited about buying the latest protein on the market, that simply doesn't work as it alludes to. Instead you have been consuming powders that the great majority of the tub you purchase has been going down the toilet, along with all the great workouts you've had, that have only been
nourished by a small % of the protein you've been drinking. So these protein powders you are able to buy every month are actually impeding your progress and holding you back from
becoming the finest version of you possible. So let’s get some rarely shared knowledge from behind the curtain.
1. Labels can mislead
I could discuss layers upon layers of this topic but I'm gonna use some learnt facts to outline this topic from my personal experience and keep it on point. First off labels actually tell you only basic nutritional information. They all are designed to look super tech, cool and make it appear that the powder inside is some super special ultra high quality muscle building formula specially designed to pack on slabs of muscle made in special lab facilities. But with rare exception that's simply not true for the majority of protein powders on the market, notice I said just about...So i f they all look that amazing then surely they all work right? Wrong. Apart from protein fats and carb content, 99% of people don't really know what the true composition of the powder really is. Majority of these powders are barely processed raw whey, simply flavored and blended with soy
lecithin to improve mixability, they are tubbed and labeled and on the shelf with zero or very little actual scientific development to improve the whey beyond its raw state which makes it very inefficient for the body to utilize as the majority of the product gets lost though digestion (more on that later) therefore only a small amount of benefit is obtained, as opposed to getting that entire 30g of protein to your muscle you think you're getting and as the tubs lead you to think.
The truth is the most expensive part of the majority of protein powders out there is the tub, the label and marketing budget. Now have a careful read of your next tub and see if you can find the words ‘whey blend’ or ‘primary source whey’ or ‘100% whey’ with ‘primary source whey’ none of these that say 100% whey are actually 100% whey at all, they are blended with a
cheaper version of whey like a concentrate or milk powder with a small percentage of quality WPI (whey protein isolate) Milk powder is the most popular blending material to cheapen
manufacturing costs. Example: you have 2 tons of high quality WPI, you blend it with 2 tons of cheap milk powder and you now have 4 tons of a product you label 100% whey, add the words that act as information disclaimer like ‘whey blend primary source’ which does yell the consumer its a blended powder, but sold loudly as 100% whey which is what the consumer focusses on when purchasing the product with the most integrity and muscle building potential. This is done
tremendously well by the majority of the big brands doing this dirty tactic to weaken the product to make more money per tub, but less results for you. Now this is the inside conversation with one of the largest whey and dairy material suppliers into the USA so take from it what you will as there is no testing or email trails to back it up. Just good old fashioned inside sharing of the market trends. Potentially the vast majority of whey protein powders are composed of only
approximately 20% whey and 80% of milk powder and fillers along with high percentages of flavors which are used to cheaply fill out product profile, that's right. How do we know this? One of the raw whey supplier who's literally the one of the largest global producers of raw whey for the last two decades has been updating us on this trend over the years of the current global purchasing demand of whey from the biggest protein powder manufacturers in the world currently. Sadly the majority demanded by these huge manufacturing facilities is low quality milk powder with high levels of lactose (that's why you get bloated by the way) and only a small
amount of whey (wpi)
There are some brands who are exceptions of course, of great companies doing a great job of providing higher quality whey protein powders but they are few and far between
and there's a level of ingredient design and technology that even the good guys don't even know exists. As long as the nutritional basics are there on the label they can sell to
you, but behind the label inside the tub is all sorts of fillers, heavy metals, impurities, milk powder, large volumes of flavors that almost all consumers just don't know about.
Let's use plain old common sense on top, do the basic blanket facts. Even the athletes, the store owners and their own marketing reps for these protein powders don't know
what's actually in them. Example: The only people who do know exactly what's in it are the food techs that design it but it's the production manager who actually knows what's in
the recipe to the last milligram. That person and the operations manager plus the formulater are a tiny group that hold that knowledge and they will never share to the
marketing team that it's 80% milk powder, whey protein Concentrate, fillers and loaded with flavor with only 20% whey. They build the label based on total protein from whey
and milk powder combined and that total 25g say goes on the panel per serve while on the front of the label sits 100% WHEY they claim because of word play and the food
regulations allowing that to occur. There is no law that stipulates that your blend has to be 100% inside the tub to market it that way, cause the % whey you have inside maybe
20% but that 20% is 100% whey, plus they add ‘whey blend’ to the label to assist in getting away with that actual false statement. We know because we build labels too.
In the end it means that this first killer deception confuses you that all protein powders are the same technical creations that do the job you want and they promise. Ask yourself
this, if the store staff don't make it then how do they know what's in it, if the marketing rep doesn't make it then how do they know and if the people who make it don't tell
anyone outside that production group (oh and the CEO who signs it all off by the way) then how will anyone else know what's really in it? They won't so you won't either and
you buy something completely blinded by the label which prevents you from being able to buy the best, most effective product you can, filling your body with rubbish, grinding
your gains to an almost stand still and plain ripping you off. But there is a solution that cuts all this away.
2. Crooked Manufactures
Now I’ve touched on this above but now I’ll walk you through the second deception that you will also never detect. Now before I go any further with very rare exceptions, the vast
majority of supplement manufacturers in the marketplace are deceptively producing the cheapest, lowest grade protein powders in disguise as powerful, pure and effective
products that are safe. In this environment how are you supposed to find the product that delivers above all the rest? Keep reading and you will discover.
These types of cowboy manufacturer’s are about making the most money, not delivering products that work, which means the cheapest ingredients, the shortest process to market with the flash label and marketing spin is how they make the most money possible from the consumer. Also bare this in mind, even after reading this you will still not know how to choose a better product when you walk into the store or try and buy it online, but you will know what product to ask for and buy that in a blink of an eye solves all these deceptive layers standing between you, your money and the product that delivers. Now behind all those labels as I explained above is a ‘protein blend’ they have so much garbage and very little muscle building benefits, there is zero point in consuming it at all. The manufacturer produces a product that is designed to be as cheap as possible to manufacture, so costs of the research and development and designing of the material to produce results is non-existent because they have been and currently do get away with just flavoring raw whey, mixing it with fillers and milk powder etc put in straight in the tubs to have it on shelves in just a couple of days. These are most of the biggest brands in the world today. Why spend time and energy and money on designing a protein specifically for the human body to optimize muscle growth, fat loss, strength power and endurance and recovery when you can make hundreds of millions of dollars just sending out a basic powder that doesn’t work, that the people keep coming back for because of marketing spin and great flavor. Remember this, protein consumption is an academic practice because we know in theory the positive effects it has on muscle and recovery, so we blindly consume with no tangible results because we are comforted academically by the theoretical progress we make in our minds without seeing the results in the mirror that could be achieved if we consumed a protein that actually gave us those results physically because we are used to proteins that don't show physical results and not used to a protein that does. That’s why the manufacturers don’t have to produce a product that actually works, because we've been buying powders that don’t work for the last 20 plus years every month, manufacturers have learnt that we happily buy proteins that do nothing so why should they change? Money for nothing perfectly describes these protein powders.
The level of deception at the manufacturing level is scary, it’s dangerous and it’s totally dishonest, many of the big brands have been caught out over the years with their products being tested and found out to be not even 40% actual protein content, I’m not gonna name names but you would be absolutely shocked at who is on the list, some of biggest brands and what the readings were. Put it this way, not one brand was over 70%protein levels at that time of testing and some as low as 37% protein content, when the nutritional panels read 90% protein or higher. That’s right people, we have been greatly deceived.
Now you would think that there is a governing body out there that will stop all this, you would be wrong. Like I said before these manufacturers make these products look like complete scientific breakthroughs and highly technical products but really they fall into food standards code under dietary supplements, not therapeutic goods where labels have to match ingredients perfectly. Protein is just a food that's labeled to look sports scientific. Wonder why they have to put ‘not evaluated by the Food and Drug Administration’ on the labels? Read the labels. This statement means the FDA is exagonerated from the contents of the product as they only have FDA guidelines for what you can say on the label, not what’s actually in it. So it's all on the manufacturer to make either a high grade product for results or make a low grade profit for profits. They don’t regulate or check these products' actual ingredients by way of testing them, especially protein powders.
Yes there are some rare exceptions of great companies doing the right thing but are rare. Which makes it almost impossible to find the best protein powder on the market. So that rounds off a high-level perspective on why & how crooked manufacturers deceive you, putting low quality ingredients, fillers and heavy metals to take your money for nothing and not do the job they promise, is truly a crime of the utmost deception.
3. Retail Stores putting profits over results
The third massive deception of the supplement industry they don’t want you to know about is the cowboy retail stores selling you products that yield the highest margin over selling you a product of quality. As we keep saying there are some amazing stores and chains out there that go above and beyond to put the customer first, but there are many that are not concerned about getting you the best results, even though that’s exactly how they talk to you in store. They are concerned about selling you the product with the highest margin in it for the store whilst basically pretending that product will give you the results you’re looking for.
The reason they do this is because they want to make the most money which is an obvious motive but, what about us customers who want the highest quality, safe and most effective protein, which is what every customer wants that’s ever walked into a store. There are two levels to this. Number one is you are getting sold a product that yields the store the most money instead of being the highest quality, but at the same time that means the products they are selling you that have this high margin in them are by default, the cheapest lowest grade products to produce. That’s why they have the huge profits in them for the store.
The cheaper the store can buy the product means the cheaper and the lower the quality of the ingredients, the process, the more fillers, flavors and the more milk powder is used to make it the cheapest to make so there is good margin for the manufacturer and it’s cheap for the store to buy. Cheaper cheaper cheaper, more margin more margin more margin is the constant pressure from the retailer, so the manufacturers and also the retailers together drive the cheaper product mentality. The only way for these guys to survive in the marketplace and win the retailers business is to provide them more and more margin by producing cheaper than the competitors, making it a downward spiral to no results for the customers.
Also the more profits that these brands can pull out of their products means the biggest marketing budgets, the biggest athletes getting on board because they get paid well…The domino affect goes all the way down the line to paint a picture of a huge global brand that every athlete and influencer endorses so that you feel comfortable buying it under the illusion of it being the best product in the store to buy, the must buy feeling is hammered by the marketing machine and so it compounds.
Now again with exception there are some retail store chains and shops that train the staff very well, they educate them highly and they share with them some of the key insights from manufacturers as a lot of the stores now produce their own brands to raise the quality and bypass some of the shonky manufacturing companies out there. Although there is an entirely higher level to go that these good manufacturing companies and good retailers just don’t know exists, imagine how hard it is to really find the best protein even after knowing all this, let alone not knowing it. But the retailers who put profits over quality every opportunity, divide and conquer protein and make it sound like an athlete needs this level of protein, a bodybuilder needs this level of protein, and average gym goer doesn’t need that level, they need this level of protein supplement, all the way down to sports people recreational fitness enthusiasts only require a cheaper type of product, let alone your grandmother who is active and fit only requires a very basic protein for her needs. This is not true, not only do they not work, they are potentially very harmful to the body, and your grandmother could get very ill from this misinformation and this is simply what the supplement industry has done to the very basic nutrient protein, making it complex, unsafe and ineffective.
That way we don’t think we need a high-quality protein like an athlete because we are not an athlete, we don’t need a protein that affective, we only need a protein that’s pretty good, not the best, so they can sell all this crap to us every month and justify having 30 brands of protein that all look good but do nothing, they gotta make their money right? They can make the money but they can do it by selling the highest quality products available, they simply choose not to do that which makes it almost impossible to navigate and get a product that works.. No matter your level of athletic endeavor or sport from those of you who are diehard weekend warriors to elite pro athletes, highly dedicated gym goers or just need to get your body as nourished as possible while you age, lose weight or fight off illness to improve quality of life.
This is the kicker that the supplement industry will not tell you...All active human bodies no matter your level of sport or fitness absolutely need the most pure, the highest quality, safest and the most effective protein powder possible, a protein powder of impeccable integrity to deliver the physical results you're seeking. It’s your basic right as a human to receive 100% of the value of what you’ve paid for. Remember this, if the supplement industry was selling cars 99% of them would be returned because they would not work…I think you get the picture. So that rounds out part three of the three-part series as to the killer deceptions the supplement industry doesn't want you to know about.
In the supplement industry's ocean of endless deception with all these cowboy brands, retailers and manufacturers there is not only hope, there is the new protein technology on the market that designs protein for the body in a way that no one previously conceived. Designed and built to allow human athletic performance to reach the next level of physical progress at the highest level of integrity, built with strength of heart completely unmatched or pioneered before. The future is bright.